Partner content on The Spinoff

An explanation of the various sponsorship and support relationships which fund The Spinoff.

The Spinoff is entirely funded by editorial partnerships. The relationship with partners varies across sections, and what they receive is detailed below. We will always declare a commercial arrangement, and broadly outline its terms. Our aim is to have world class declaration of interests, both to inform our audience what they’re viewing, and to embrace the sponsors and partners who make this site possible.

If you would like to talk with us about partnering on a section or series of content on The Spinoff, please contact

The following is a list of our key on-platform commercial relationships. It will be updated should they change.

Long term sponsors

Lightbox / Television

Our foundation partner, Lightbox sponsors our television section. In return they receive all advertising space, a credit at the bottom of each post, and we commit to publishing two posts a week on their shows. One is commissioned by Lightbox and executed by The Spinoff; the second is creatively conceived and executed by The Spinoff.

Kiwibank / Business

Kiwibank sponsors our Business section. In return they receive advertising space in the section and a logo and credit at the bottom of each post. Kiwibank does not control ordinary editorial content and we have committed to publishing one piece of sponsored content per month, which will be labelled as such.

Bigpipe / Gaming

Our Gaming section sponsor, Bigpipe just want to bring you great gaming content. As such they fund our section, take the display advertising space and receive a credit at the bottom of Gaming section posts. Occasionally Josh Drummond, a Bigpipe employee and terrific feature writer, will contribute to the section or elsewhere on the site. His relationship to the sponsor will always be declared.

Spark / Music

Digital services provider Spark have teamed up with us to create the country’s best music magazine. They receive all advertising space within the section, and a weekly c0-commissioned and copy-approved piece of native content which sits within the section, to sit alongside six pieces of original editorial content. Each piece ends with an acknowledgement of Spark’s support, and we use and endorse Spotify for playlists and album embedding within the section.

Unity Books & Creative New Zealand / Books

The Spinoff Review of Books is sponsored by Unity Books’ Auckland and Wellington branches. In return they receive all display advertising, a credit at the bottom of each post and the occasional native advertisement. Only their native advertisements will be labeled ‘sponsored’ in the post header and on the homepage, as they have no stake or interest in the sentiment of a piece, only its quality.

Creative New Zealand supplement that income by bridging the gap between Unity’s contribution and the overall cost of running Books as a section, for which we are immensely grateful.

Flick / Parents

Electricity startup Flick sponsor The Spinoff Parents. They receive occasional Partner Content posts, and all section advertising space.

Science / MacDiarmid Institute

The Spinoff’s science content is made possible thanks to the funding support of The MacDiarmid Institute, which is a national institute devoted to scientific research. The Institute can suggest subjects for coverage but does not have editorial control over content.

Ātea / The University of Otago

The University of Otago is a content partner of The Spinoff’s Ātea section. They do so to help contribute to stories about Te Ao Māori and enhance Māori voices in our media. Once a month we publish a co-commissioned story about the work the University is doing in this field. This story is labelled “partner content.”

Politics, Media and Society / Simplicity

Simplicity sponsor these sections on a short-term basis while they remain vacant for a marquee sponsor. They also place a piece of labelled partner content each month within Society.

Short term or series sponsors

‘Business is Boring’ with Vodafone Xone

Vodafone pay for our weekly business podcast ‘Business is Boring’, hosted by Simon Pound. They can suggest businesses to be profiled, but have no influence on the content.

‘Kaupapa on the Couch’ with support from NZ on Air

NZ on Air fund our monthly Māori affairs video series ‘Kaupapa on the Couch’, hosted by Ātea editor Leonie Hayden. They have no control over the series’ editorial direction.

Supported By

Distinct from sponsored content, supported content is content covering a subject we would otherwise lack the resource to approach which has been facilitated thanks to the generous financial support of the relevant organisation. They guide the general shape of the coverage but have no editorial oversight or control.

Other sponsors may purchase naming rights to a particular series – relationships which are manifest in the headline, or place native advertisements on the site. In the latter case we will tag the posts ‘sponsored’ so that our audience are always aware what it is they’re viewing.